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Lord Venkateshwara is known as the God of Today, i.e. the God of Kal Yug. Venkateshwara is the reincarnation (avatar) of Lord Vishnu, and is one of the most popular Gods. The most well-known temple of Lord Venkateshwara is situated on the Tirumala hills at Tirupati, Andhra Pradesh.

He is also called Narayana, which can be translated as ‘one who embodies all’. ‘Nara’ means Soul that has no birth or death; ‘Ayana’ means ‘abode of all beings’. The chanting of Om Namo Narayana is said to reveal the path of moksha to the person who chants it.
Lord Balaji in tirupathi (Kalyanam)
To know thyself properly , some of the common principles should be understood clearly. These common things will be complicated when analyze to understand. For example , great gurus, teachers say that you can not do business with God, or can not have a deal with God that you will offer some portion of your unexpected profits to him if He helps you.

They strongly discourage this habit and they say it is foolishness to offer that way. But if you see in daily life, the pilgrims and devotees to Tirupathi balaji (Lord venkateswara) are increasing day by day by hundreds and the offerings to Lord venkateswara is raising millions by millions. No other God or temple in the world is getting that much income as Lord Venkateswara do,for the past hundred years.
The reason is this: Tirupathi (tirupati) balaji is very famous as aapada mokkula vadu, vaddi kasula vadu, which means that he is the lord who hears to help you in misfortunes, Lord Venkateswara is the lord who likes to take interest, money as a tribute for his help. Normal pundits, normal preachers can not explain how god takes money from devotees. But the cosmic creation is such a wonderful thing that there are many places which human pundits can not explain.

Lord Venkateshwara is known as the God of Today, i.e. the God of Kal Yug. Venkateshwara is the reincarnation (avatar) of Lord Vishnu, and is one of the most popularly worshipped deities in the modern times. The most well-known temple of Lord Venkateshwara is situated on the Tirumala hills at Tirupati, Andhra Pradesh.

He is also called Narayana. The meaning of Narayana is ‘embodiment of all’ or ‘one who can be found in everything’. ‘Nara’ means Soul that has no birth or death; ‘Ayana’ means ‘abode of all beings’. The chanting of Om Namo Narayana is said to help attain moksha.
Venkatadri samam sthanam brahmande nasthi kinchana,
Venkatesa samo devo na bhutho na bhavishyathi
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